The title above is one of my favorite sayings. Let me explain what it means. It means that figuring out what to do is not enough, in fact, I think more time and effort must be spent on figuring out how to implement and do what you’re supposed to do, well.
I was planning with a group of my friends to think of a way to promote one of our projects. This friend of mine suggested posters, email, website and etc. Mediocre answers but the truth is even I could not think of a better answer. But what’s wrong is once we identified what we do, we failed to think of how to use posters, emails and website the best way possible. For example, we should ask how to make interesting posters, how to make the email not boring or how to get people to come to the website. These questions are much more important questions because they are relatively harder to answer. Especially, us students who are lacking experience. Too many times, have I seen student leaders explaining the wondrous things they will do during their term. To do this project, that project but ultimately nothing of it will be done. The truth is these people should follow-up their decision by thinking of the specific details needed to do what they plan to do. At the end of the day, it’s not the decision to use the posters that make the difference; it’s how well you use the posters that make the difference. And the best way to learn to do so is stop planning and start doing because that’s better than doing nothing. You need to know when to stop planning. It is when after you have done your planning to a point that there is too much uncertainty that there is nothing more that can be discussed until the uncertainties are certain. After that, prepare for the worst, hope for the best.
This principle also applies in entrepreneurship. See the difference between McDonald and your typical roadside burger stall, what’s the difference? The difference is everything. From how McD promote and advertise them, how they make the burgers and fries, how there is a system that ensures customers get quality food, at the right time at acceptable prices. So you see, selling drinks and kerepek at roadside stalls doesn’t make you an entrepreneur. Yes, you know who I am talking about. So anyone can crap about having new ‘ideas’ but what are they are really doing are repeating mediocre and expected answers that failed during implementation.
Most ideas are influenced from ordinary existing concepts and rarely pure revolutionary ideas come into being, so innovation mostly happen when you are implementing, the need forces you to be creative. Have you realized ideas never come when you want to? Well, they rarely do. So if you cant think of something really revolutionary to do than focus on how to what you’re supposed to do in the best way possible. It’s not what you do, but how you do it.